Exceed the diverse expectations of consumers and enable your company to grow in an uncertain world sustainably and profitably. Transforming consumer packaged goods (CPG) for the digital era
isn’t just about moving to direct-to-consumer models. It’s about using new technology – like the Internet of Things (IoT) and AI – to revolutionize internal processes and maximize speed and scalability.

Product Innovation:

Use rich insights and ongoing consumer feedback to guide CPG product design; rapidly adapt formulation, ingredients, raw materials, and packaging to align with sustainability goals; and build a regenerative business by facilitating product reuse and recycling.
  • Collaborative product design for faster time to market
  • Adaptive product development and recipe formulation
  • Feedback-inspired innovation and product experiences
  • Improved product safety and compliance
  • Insight into the environmental impact and zero-waste commitments

Goods Manufacturing

Run smart, agile, and autonomous CPG manufacturing processes that can dynamically adapt to trends and changing demand and help you deliver personalized products at scale, reduce waste, and carbon emissions, and tightly orchestrate manufacturing with
supply networks and design.
  • Smart manufacturing execution and Industry 4.0 capabilities
  • Full visibility across supply, production, inventory, and demand
  • Reduced environment, health, and safety (EHS) risks
  • Predictive asset analytics and preventive maintenance
  • Sustainable manufacturing and reduced resource consumption

CPG Supply Chain

Maximize CPG supply chain visibility and agility to ensure that the products consumers want are always available and collaborate with partners in real-time to mitigate disruption, shore up resilience, and deliver seamless B2B, B2C, and B2B2C order fulfilment.
  • Integrated supply chain planning and execution
  • Smart warehouse and transportation management
  • Open, collaborative supplier and logistics networks
  • End-to-end supply chain transparency and track and trace
  • Reduced carbon footprint and improved supply chain sustainability

Marketing, Sales, and Consumer Experience

Unify consumer insights from all touchpoints to hyper-personalized engagement and deliver exceptional experiences on all channels – for all brands and markets – while improving e-commerce and extending transactions into social, video, and streaming services.
  • 360-degree customer view and real-time CPG analytics
  • Omnichannel commerce and customer service
  • Intelligent micro-segmentation and seamless consumer journeys
  • CPG marketing performance and spend management
  • Value-added services and subscription billing management

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